For CAKE Motorcycles, a personal design project, I aimed to create a clean and modern landing page that captured the brand’s innovative and minimalistic ethos. Drawing inspiration from editorial design principles, I incorporated generous whitespace, balanced layouts, and a touch of sophistication to ensure the content was easy to navigate and visually compelling.

The design focused on achieving a harmonious blend of function and aesthetic appeal, emphasising CAKE’s commitment to cutting-edge technology and sustainability. By using a restrained colour palette and purposeful typography, the landing page feels fresh and engaging, offering a seamless and refined user experience. The result is a page that aligns with CAKE’s vision while showcasing their innovative electric motorcycles in a way that is both striking and memorable.