This concept project for YTTM, a luxury streetwear brand, merges ethical slow fashion with a futuristic design sensibility. YTTM’s ethos of transparency, sustainability, and conscious consumerism inspired every element of the brand’s identity, aiming to redefine streetwear for mindful and stylish consumers.

The design features a minimalistic aesthetic with light earthy tones, celebrating diversity through mixed-race models and showcasing avant-garde, futuristic clothing. The typography pairs the clean precision of IBM Plex Mono with a contemporary font, creating a sleek and modern balance. I crafted a series of desktop ecommerce shop screens, highlighting YTTM’s commitment to purposeful fashion while delivering an intuitive user experience.