This project marked my first foray into branding, and it was as much a personal challenge as a creative endeavor. Drawing inspiration from my love of coffee and the vibrant energy of New York City, I set out to craft a concept that felt bold yet approachable. The goal was to design a brand that balanced a rebellious edge with a sense of style and purpose.

From minimalist logos to sleek packaging for coffee cups and bean bags, every element was thoughtfully designed to reflect the brand's ethical and modern ethos. I also developed an online ordering portal to complete the experience. This project not only allowed me to explore new creative territory but also deepened my appreciation for the power of thoughtful branding in telling a story.